How to Use TikTok Analytics 2024 on Mobile and Desktop?

How to Use TikTok Analytics 2024 on Mobile and Desktop? In this article, we will try to give information about TikTok analysis, which is an important issue for TikTok users and TikTok phenomena. How is TikTok video promotion done? Is Tiktok video promotion paid? Tiktok this video does not meet the requirements? You can find the answers to the questions in the rest of our article…

How to Use TikTok Analytics 2024 on Mobile and Desktop?

In recent years TikTok has become one of the most preferred social media platforms, and by 2023 its value for businesses and digital producers will only increase. With over 1.5 billion downloads and 689 million active users worldwide, TikTok offers businesses an exclusive opportunity to engage with digital creators and a younger audience that can help them promote their goods and services.

TikTok also offers built-in tools that are particularly useful for businesses and digital content creators, such as TikTok Analytics. we have done research for you about TikTok Analytics and how to use it. You can find all the data below.

What is TikTok Analytics?

TikTok Analytics is a tool that allows you to track how well your videos are performing on TikTok. It provides information on key metrics such as views, likes, shares and comments that can be used to measure the success of your movie and identify areas for improvement.

TikTok Analytics is very important for organizations as it can be used to evaluate the success of your advertising activities. You can get insights into the type of content that resonates with your target audience and change your strategy by tracking data such as engagement rates and audience demographics.

TikTok Analytics is also important for digital content creators because it can help you expand your audience and increase engagement. You can find out what kind of material your viewers like and earn more by looking at how your videos perform. You can track the growth of your followers over time and find out which videos bring you the most new subscribers.

TikTok Usage by Businesses and Digital Content Creators in 2023

TikTok’s massive user base is one of the key factors why it matters to businesses. According to a report by App Annie, TikTok was the most downloaded app worldwide in 2021, with 850 million downloads. This shows that the platform has a large number of potential customers, especially among a younger audience that is known to be difficult to attract through traditional advertising techniques.

TikTok’s capacity to go viral is another key advantage for businesses. Due to the platform’s algorithmic focus on promoting engaging and entertaining content, a well-crafted video can easily garner millions of views and shares. Many of TikTok’s viral marketing campaigns have resulted from this, including the Ocean Spray contest, where participants created their own videos while listening to Fleetwood Mac’s “Dreams”.

Not only is TikTok capable of going viral, but it also offers businesses a variety of advertising opportunities. These include sponsored hashtags, brand takeovers and in-stream ads. According to a survey by social media experts, TikTok ads have an average engagement rate of 8.8%, which is higher than other social media platforms such as Instagram and Facebook. This means that businesses can get more bang for their buck when advertising on TikTok.

TikTok Usage

Digital creators can use TikTok to showcase their talents and expand their following using the platform. Since TikTok’s algorithm encourages interesting and unique content, digital creators who create high-caliber videos have a high chance of going viral and gaining a significant following. As a result, TikTok influencers are becoming more popular. They can monetize through brand alliances and sponsored content.

According to a survey by Influencer Marketing Hub, TikTok charges an average of $0.01 to $0.02 per view for sponsored posts, which is more than other social media sites like Instagram and YouTube. As a result, digital content creators who successfully grow the TikTok audience can earn more money than on other platforms.

TikTok also offers a number of tools and features that can help digital creators expand and engage with their fan base. These include live streaming, direct messaging, and the ability to duet and work with other creators. With the help of these features, digital creators can interact with their followers in a more intimate way, which can build a loyal following.

How to Use TikTok Analytics?

Below is a step-by-step guide on how to use TikTok Analytics on your mobile and desktop:

Using TikTok Analytics on Mobile

  • Go to your profile on TikTok by opening the app.
  • Click on the three dots in the top right corner of your screen.
  • Click on “Creator Tools”.
  • Click on “Analytics”.
  • Here you can check a summary of the activity on your account. You can see your total number of profile views, followers and video views.
  • To see more comprehensive statistics for each video, select “Content” from the menu at the top of the screen.
  • By visiting this page, you can see the number of views, likes, comments, shares and downloads each of your videos has earned.

Using TikTok Analytics on Desktop

  • First log in to your account on TikTok.com.
  • Select the three dots in the upper right corner of your screen.
  • Select ” Analytics “.
  • Here you can find a summary of your account’s performance. You can see your total number of profile views, followers and video views.
  • To see more comprehensive statistics for each video, select “Content” from the menu at the top of the screen. Visit this page to see the number of views, likes, comments, shares and downloads each of your videos has earned.

Tips for Using TikTok Analytics for Businesses and Digital Creators

Here are five tips on how to use TikTok Analytics for businesses and digital content creators:

1. Identify which videos are the most successful
Use TikTok Analytics to find out which videos get the most views, likes, shares and comments. This can give insight into the type of content viewers appreciate and inspire for future videos.

2. Check audience demographics
Check out the audience demographics section of TikTok Analytics to find out who is watching your videos. By doing this, you will be able to better understand your audience and provide content that matches their interests.

3. Monitor engagement rate
Track your engagement rate to determine how well your content is connecting with your audience. If you notice that your engagement rate is low, try different types of content to determine which ones perform best.

4. Track follower growth
Use TikTok Analytics to track the growth of your followers over time. You can then adjust your content strategy to reflect what type of content brings the most new followers to your account.

5. Try different video lengths
Data on the typical watch time for each of your videos is available from TikTok Analytics. Use this information when experimenting with different video lengths to determine what works best with your audience.


Due to its large user base, potential virality and various advertising options, TikTok is highly relevant for digital companies and manufacturers in 2023. With TikTok, businesses have an exclusive opportunity to market their goods and services to young consumers through engaging and entertaining videos.

TikTok provides a forum for digital producers to showcase their expertise, expand their audience and even monetize through commercial partnerships and sponsored content. Businesses and digital producers who can leverage TikTok’s capabilities will be well positioned for success in the coming years as it continues to gain popularity.

TikTok Analytics is a powerful tool that can assist companies and online content providers in streamlining their efforts and achieving their goals on the platform. Businesses and digital producers can maximize their success on TikTok by using this tool to track their performance and make data-driven decisions.

👉 How to Delete Instagram Account Temporarily and Permanently?

👉 How to Change Date of Birth on TikTok 2024?

👉 What İs The Most Popular Social Media Platform 2024

👉 Click to follow the Student Agenda on Instagram

İlgili Makaleler

Bir yanıt yazın

E-posta adresiniz yayınlanmayacak. Gerekli alanlar * ile işaretlenmişlerdir

Başa dön tuşu